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Elevating Symax Fintech Academy with Seamless Web Solutions

Date

2023

Client

Symax

Category

E-Commerce

Introduction

Symax Fintech Academy is a pioneering edtech trading company dedicated to cultivating the next generation of traders and investors. With a commitment to demystifying and simplifying trading, Symax empowers individuals to unlock their 'inner trader' through cutting-edge training techniques, time-tested trading strategies, and encouraging the development of personal trading styles. Their comprehensive training covers all asset classes, including financial, commodity, and crypto, with a team of traders, quants, developers, and system engineers working collaboratively to ensure high-quality execution, weighted risk/reward performance, automation, and scalability of strategies. Additionally, Symax Fintech Solutions actively trades traditional and digital asset classes using its own capital.

The Challenge

To support its mission of producing confident and competent traders, Symax Fintech Academy needed a robust and user-friendly online platform. This platform needed to facilitate seamless class booking, provide easy access to resources, enable newsletter subscriptions, and offer an event calendar and a clickable road map. Furthermore, secure payment integration was crucial to handle transactions for class bookings and other services.

The Solution

Eventistry, through its tech arm, 87, provided web development and maintenance services to address Symax Fintech Academy's needs. The comprehensive web solution included the following key features:

  • Stripe Payment Integration: A secure and seamless payment integration was implemented using Stripe, a leading online payment processing platform. This enabled Symax Fintech Academy to manage transactions for class bookings and other services efficiently.
  • Multilanguage Setup: Enabling content in both Italian and Arabic to cater to the specific markets.
  • Class Booking Calendar Integration: A user-friendly calendar integration was developed to facilitate easy booking of classes by students. This feature allowed students to view available slots and book their preferred classes with ease.
  • Newsletter Subscription Platform: A newsletter subscription platform was integrated into the website to allow interested individuals to subscribe to updates and news from Symax Fintech Academy. This feature helped in keeping the subscribers informed about the latest updates, news, and offerings.
  • Blog: A blog section was added to the website to share valuable insights, tips, and updates related to trading and investing. This section served as a resource hub for both current students and visitors interested in trading and investing.
  • Event Calendar: An event calendar was integrated into the website to display upcoming events, webinars, and classes. This feature helped students and interested individuals to stay informed about the upcoming activities and plan accordingly.
  • Clickable Road Map: A clickable road map was developed to showcase the journey and future plans of Symax Fintech Academy. This feature helped in building trust and transparency with the audience by sharing the vision and milestones of the company.

The Conclusion

The web development and maintenance services provided by Eventistry and 87 played a pivotal role in streamlining the online presence of Symax Fintech Academy. With a focus on user experience and functionality, the team successfully delivered a platform that not only met the client's requirements but also contributed to their mission of producing confident and competent traders and investors. The collaborative effort showcased the ability of Eventistry and 87 to deliver successful web solutions that align with the client's goals and audience needs.

next project The Amplified Voice of Team Sri Lanka at the 2021 Tokyo Olympic Games
DAVID SAMMEL
He has coached three Olympians, Barry Cowan (Sydney 2000) with Liam Broady and Marcus Daniell involved in Tokyo 2021 where Marcus made history with Mike Venus, winning bronze, New Zealand’s first ever tennis medal. Apart from success in tennis on the ATP/WTA tours, he coaches mindset to private clients including international cricketers, a pro golfer who recently won her first European Tour title, several college athletes and is a consultant who has worked with the likes of Chelsea and Fulham Football Clubs. He has a best selling book Locker Room Power and a successful online program called Mindset College. A graduate of the Berkeley Executive Coaches Institute (BECI) as well as earning a European Mentoring (EMCC) diploma. He illustrates that whilst his coaching is based firmly in applied psychology, sound theory sits behind his knowledge.
ANKUSH ROY
The romanticism in Ankush is primarily sparked by anything to do with sports. Far from being a dreamy kind of impulse, it is a burning desire to get sports events underway with maximum efficiency, providing athletes a setting to perform without limitations and for fans, an event worth their while. For over 15 years, Ankush has been at the forefront of India’s sporting setup, engaging with world-class franchises such as the Indian Premier League, Indian Super League, Star Sports Premier Badminton League and Star Sports Pro Kabaddi League as a proven specialist in Tournament Direction and Event Operations Management. More recently, he was also involved in the Lanka Premier League as Head of Operations and Marketing. Ankush joins the ranks at Eventistry Sports in bringing his ‘A-Game’ to Sri Lankan sports arenas. Based on his extensive track record, the local industry is undoubtedly going to benefit from a much needed international-level approach to sports marketing. Ankush himself is excited at the prospect of working with the massive potential Sri Lanka has in becoming a sports tourism destination. Through his collaboration with Eventistry Sports, Ankush believes a new paradigm for sports and branded events is inevitable and that ground zero when it all happens, will be right here in paradise isle.
ISHARA GOONERATNE
Ishara is in his element when the need of the hour is content for channels or channels to drive content. This ability of being able to manage superhuman volumes of communication streams makes him a critical asset in Eventistry Sports’ evolved angle for modern sports marketing, where the effective use of tech will determine the achievement of set objectives. Not much for engaging in physical sports, Ishara is an extreme e-sports fan showing deadly competence on Call of Duty. He does however, love cricket and derives a sense of pride from the Sri Lankan team’s exploits on the field, focusing on it as an effective touchpoint for driving audience engagement on social media. Since joining Eventistry Sports, Ishara has steadily gained an understanding on the dynamics of sporting events and their marketing aspect. To date, he has many projects under his belt, for which he has exclusively managed the marketing and digital media execution, as well as more specific deliverables such as setting up of media services, live-streaming events and real-time content generation. As is to be expected, Ishara’s vision for sports marketing involves the integration of tech and using its capabilities of connectivity and engaging content delivery to create unforgettable experiences for fans both on and off-ground, while simultaneously enhancing the reach brands have with their audiences.
KARIN WIJERATNE
Rebellious in attitude and proven exceptionally capable through a string of global brand communication experiences, Karin brings her innate understanding of the interplay between sports and sporting fans to create campaigns of heightened appeal. Her grounding in sports comes from early childhood itself, when she took on the demanding yet exhilarating training regimes of ballet, before subsequently also engaging in competitive swimming and tennis at a later age. As a fan, a variety of sports capture her passionate interest; from F1 (favourite team being Red Bull), ice skating and gymnastics (for their display of strength and artistry) and Baseball (Dodgers FTW!). Lately though, through her time in Eventistry Sports, Karin has also become a devout follower of Rugby and Cricket. Being so athletically inclined, Karin knows exactly what kind of setting makes for a great sporting event, one that delivers on fan expectations while inspiring athletes and teams to perform at their best. A visceral and innovative thinker, she sees opportunities for their holistic value and gets about constructing platforms that allow sporting talents to shine. As a result, every event becomes a value-driven engagement where brands and fans have much to gain from. Karin believes from her core that the world of sports has much untapped potential and that Eventistry Sports would be there at the forefront to take on the challenge of expanding the boundaries sports, enabling both athletes and brands to grow within its sphere.
IFHAM ARIFF
A firebrand by nature, Ifham has always been ahead of the curve with his outlook for sports in Sri Lanka, so much so that in founding Eventistry Sports, he was also establishing the country’s first and only dedicated sports marketing agency. The realm of sports and what it represents has been captivating, driving and inspiring Ifham throughout his life, across many milestones. As a school-going athlete, he was constantly engaged in playing multiple sports with basketball, rugby and cricket taking centre-focus. And, when he wasn’t playing, he would be following cricket, football and of course, F1 racing with frenzied interest, passionate fandoms that if at all, have intensified with time. As far as professional experience goes, Ifham has built himself a solid repertoire starting with his extensive accomplishments at Red Bull (including setting up Red Bull’s global cricket asset – Red Bull Campus Cricket), to promoting sporting events in collaboration with Sri Lanka Tourism and now, providing leadership to every single project Eventistry Sports takes on. With the continued success of his companies Eventistry and The Quest Ltd., Ifham displays a good head for business, always ensuring that the numbers are met in delivering optimal outcomes for collaborating brands and sporting teams. Competitiveness, survival and strategic victories, closely held values all drawn from sporting discipline, make Ifham a true catalyst for the evolution of the sports medium in Sri Lanka. Ifham’s vision for sports marketing is ambitious. He believes it to be the driver for raising the country’s sports industry to a professional level that is on par with global standards, where athletes can have sustained careers both on and off-field. Achieving this however, require brands and corporates to also believe in the potential of sports as a compelling platform for driving awareness and connecting on an emotional scale with audiences. With attended events making a comeback and sporting interests diversifying, the scope is finally opening up to take sports marketing several notches higher. In short, Ifham’s mission has now kicked into high gear.