The Amplified Voice of Team Sri Lanka at the 2021 Tokyo Olympic Games
A Nation's Roar: The Amplified Voice of Team Sri Lanka at the 2021 Tokyo Olympic GamesBackground: Ahead of the 2021 Tokyo Olympic Games, the Sri Lanka Olympics Committee made a crucial decision: enlisting Eventistry to market Team Sri Lanka. With a contingent of 9 talented athletes ready to represent their nation, it was paramount to create awareness and excitement not only in Sri Lanka but globally.
Generate nationwide awareness about the team representing Sri Lanka. Build unparalleled hype and excitement surrounding the 2021 games.
The Olympic dream isn't just an athlete's. It belongs to a nation. This dream is built not every four years but every day, in the heart of every trial, triumph, and turbulence our athletes face. To underline their journey, Eventistry encapsulated the spirit of Team Sri Lanka with the theme, “Defy Barriers”.
Eventistry employed a multifaceted approach to amplify Team Sri Lanka's presence and narrative. A dedicated website was launched, prominently featuring athlete-centric profiles that allowed fans an intimate insight into their heroes' journeys, complemented by a "Wish" feature that cultivated national support and displayed a live counter of the growing support for the team. These profile pages were optimized for shareability, allowing the inspirational message to propagate across social media platforms. Parallelly, a captivating digital ad campaign was unveiled, resonating with the "Defy Barriers" theme and was paired with exclusive content like "Get to know your athletes" episodes and enticing behind-the-scenes glimpses. To round off the media presence, extensive PR coverage was rolled out, with in-depth articles about the team and the National Olympic Committee, coupled with live radio interviews, thereby bringing the athletes' voices and narratives directly into the homes and hearts of the people. On the technological front, the dedicated website not only promoted Team Sri Lanka but also featured innovative additions, allowing users to express their encouragement and wishes through video, voice, and text modalities.
Eventistry's comprehensive campaign for Team Sri Lanka garnered impressive media attention and audience engagement. With a widespread coverage of 787 articles, the message was loud and clear across various platforms. On the social media front, Facebook witnessed a staggering 3.3 million impressions with an outstanding reach of 2.7 million, translating into an engagement rate of 6.44%. Instagram, too, showcased impressive metrics with 1.2 million impressions and a significant follower growth. Financially, the campaign drew an impressive 55 million+ in earned media value and managed to secure Rs. 10 million in sponsorship contributions. All these metrics collectively affirm the immense reach and success of the campaign, emphasizing Eventistry's impactful approach to storytelling and marketing.
Overall Campaign Impact:
Eventistry's campaign for Team Sri Lanka wasn't just about numbers; it was about creating a ripple effect of awareness, unity, and national pride. While the tangible metrics clearly indicate the campaign's widespread reach, its true success lay in its ability to rally a nation behind its athletes. The holistic approach adopted - from the website to PR, digital, and radio - ensured that every Sri Lankan, irrespective of their media consumption habits, felt connected to and proud of their Olympic representatives. The narrative of "Defying Barriers" transcended statistics, creating a lasting impact that resonated deeply with the audience.