Davis Cup by Rakuten
Eventistry Sports continues to expand their relationship with Sri Lanka Tennis Association both on and off the court this time with the prestigious World Cup of Men’s Tennis – The Davis Cup. In 2022, Team Sri Lanka competed in the Group 4 Asia/Oceania division of the tournament along with 10 other countries and Eventistry was appointed the tournament’s marketing agency.
Our objectives for the marketing of this event was to drive social audience growth, increase spectatorship and content amplification.
Utilising a 360 mix of through the line marketing which involved branding and production alongside digital marketing and BTL, we built a comprehensive marketing campaign for both players, spectators and partners. In regard to branding, Eventistry branded both on and off court with unique designed Davis cup branding, from window wraps, interview backdrops, courtside A boards and building drop downs. Press articles along with a social media strategy which combined creative and paid media delivered a success story for both the tournament, team and association.
It was an honour to develop a unique branding kit for Team Sri Lanka’s star player, Harshana Godamanna who played for his last time for Team Sri Lanka before retiring from the tournament.
With a full-service approach, we helped grow the tennis community, highlight Team Sri Lanka and its fantastic achievements of winning the Group 4 Asia/Oceania Division and qualifying for Group 3 of the tournament in 2023, promoting the tournament and increasing spectatorship for the event and amplifying reach and engagement of the competition.
Here are detailed statistics from our social media campaign for Davis Cup 2022:
- Engagement (Likes, clicks, shares and comments) – 81,000 actions (from 954 people)
- Reach (How many people did our content reach?) – 218,175 people
- Impressions (The number of times our content was viewed) – 319,685 people