It’s Me Sri Lanka
First of its kind, It’s Me Sri Lanka was a virtual talent competition that took place during the initial lockdown in March of 2020. Conceptualised by Eventistry and 87, we created this event to give Sri Lankans a platform to showcase their talents straight from their own homes and win cool prizes.
The mechanics of the event were simple; record your talent, upload to the website we created and share it with the world. The public voted on their favourite videos and the most voted on videos were declared the winners.
Combining the power of creativity with paid, owned and earned media, the digital strategy resulted in a campaign that provided stellar performances during a time where Sri Lankans were inundated with negative news regarding a global pandemic and the country shut down. Within the campaign, 87 designed an intuitive website with a multitude of engaging features keeping both contestants and viewers on the site for endless hours of entertainment.
With our entire campaign run online, 87’s expertise in terms of both organic and paid media placements resulted in over 200 contestants, 2.5+ million views and 68,000 votes which resulted in the top 3 winners.