During the global pandemic of 2020, the inaugural Lanka Premier League was held at the Mahinda Rajapaksa International Cricket stadium, Hambantota with 5 competing teams: Dambulla Viiking , Jaffna Stallions, Colombo Kings, Kandy Tuskers and Galle Gladiators. Eventistry were appointed by the Dambulla Viiking as their digital marketing agency to handle the entire digital and offline marketing for the team and expand their awareness.
Eventistry delivered a performance driven sports marketing strategy. From portraying the players as warriors i.e., #SonsOfThor to data and audience driven analysis, bespoke creatives and messaging with the sole objective of engaging fans, we combined creative and paid media to drive incremental audience and commercial growth for the team and its owners.
As our first venture into league cricket, this was a huge success, and we are delighted with the outcome of this campaign. Our campaign drove mass awareness, engaging and converting fans across the region in to die-hard Viiking supporters.