Colombo City Centre Opening
Eventistry was appointed by the management of the Colombo City Centre to conceptualise, produce and deliver the launch of the mall with the brief of driving awareness and hype around the launch and achieve footfall of 30,000/per day during the launch week.
Eventistry developed a launch campaign which comprised of dynamic advertising strategy targeted to all audiences and digital content that created anticipation, excitement and an audience craving for the first look of the mall. The launch event itself combined the power of creativity and storytelling through multi-level marketing and publicity stunts from an over the top launch event, giant monopoly boards to win prizes and shop unveiling for the eager eyes that had come to witness the spectacle.
The integrated campaign from advertising, digital and on ground activities proved to be a huge success. Engaging with different audiences, Eventistry achieved and then exceeded the footfall numbers hitting approximately 100,000 a day during the launch week and over 3.5 million eyeballs through digital media.