Carnival Magic: How Eventistry Transformed Havelock City Mall into CarniWOW!
Date
2024
Client
Havelock City Mall
Category
Event
CHALLENGE:
Havelock City Mall set out to become ‘the’ ultimate family destination in Sri Lanka with CarniWOW, a vibrant carnival experience designed to boost brand visibility, community engagement, and foot traffic for its vendors. However, while the mall and its marketing agency had an exciting concept in mind, the budget simply didn’t match the vision. Eventistry was brought on board to not only execute but to reimagine the plan within the given constraints, ensuring that the essence of the carnival remained intact.
On top of budget constraints, the timing posed an added layer of difficulty. With the presidential elections around the corner, many lighting and LED suppliers were already committed to political campaigns, leaving limited availability for our event. To make matters even more complex, the entertainment acts needed for multiple carnival zones had to be sourced and secured at the last minute. The challenge was clear: execute a high-energy, visually captivating carnival while overcoming tight timelines and resource limitations.
SOLUTION:
Eventistry took on the challenge head-on, leveraging our in-house event and creative teams to bring CarniWOW to life. We carefully curated and developed the concept for each carnival game, such as Ring Toss, Balloon Burst, Ball in a Bucket, Smash the Can, Catch a Ball, Goblet Toss, and more. Additionally, we designed and set up new attractions like the ‘Ring a Duck’ game and a vibrant hair colour station, which quickly became favourites among the young carnival-goers.
Our event planning prowess came into play as we sourced and scheduled a lineup of entertainment acts, including bands, musicians, dance troupes, magicians, and other captivating performances that energized the crowd throughout the day. Despite the tight timeline and competition for suppliers due to the election season, we utilised our extensive network to secure the necessary resources efficiently.
Beyond entertainment, we enhanced the carnival atmosphere with custom-designed branding, including eye-catching entrance arches, colourful photo cutouts, and dynamic backdrops—perfect for the hundreds of family photos taken throughout the day. Our team also managed the live streaming of the event, ensuring that even those who couldn’t attend could immerse themselves in the carnival magic from home. We coordinated volunteer management for all game stalls, guaranteeing smooth operations and guest satisfaction.
RESULTS:
CarniWOW was an overwhelming success, turning Havelock City Mall into a lively hub filled with excited, smiling faces from morning till night. The mall was packed to capacity, with the sounds of laughter, popping balloons, and live music creating a captivating carnival atmosphere. Families flooded the event, exploring the games, entertainment acts, and attractions, all while boosting foot traffic for retailers and vendors throughout the mall.
Havelock City Mall achieved its goal of positioning itself as the premier destination for family-friendly activities. The overwhelmingly positive feedback from mall management and attendees confirmed the event’s success, showcasing Eventistry’s expertise in transforming concepts into high-impact, memorable experiences.
Looking to create unforgettable experiences that engage your community? Let Eventistry bring your next event to life.
Reach out to us at info@eventistry.agency