Experiential Event Production and Marketing Agency Evenistry was appointed as the Official Marketing Partner for the National Olympic Committee for the Tokyo 2020 Games. Eventistry will plan and execute Team Sri Lanka’s campaign “Defy Barriers” with both marketing and PR activities along with securing sponsors and partners to support the contingent. Their campaign will include bringing the fans closer to the 9 individual athletes and their stories, with impactful PR moments, engaging content from athletes and ‘superfans’.
The stories of athletes for the 2020 edition of the Olympic Games world over, collectively showcase a sense of resilience never seen before. With the rampant pandemic causing a breakdown of training regimes while also simultaneously reducing the number of qualifying opportunities, realizing the prospect of competing became a hard-won battle for many. Through the ‘Defy Barriers’ theme, Eventistry celebrates the perseverance of the Sri Lankan contingent; making it the launch pad for their holistically thought-out campaign for promoting the athletes and drawing support for the team as a whole.
Eventistry is no stranger to the world of sport and sports marketing. Their involvement as the sole marketing and activation agency to enable the sold-out Asia Rugby 7s Series in 2019, and the achievement of unprecedented digital marketing success for the Dambulla Viiking team at the inaugural Lanka Premier League in 2020, position Eventistry as the best choice to create the much-needed visibility and fan support for Sri Lanka at the Tokyo 2020 Olympics.