Supported leading e-commerce brand Daraz, a member of the Alibaba Group to unveil their new brand logo with Sri Lanka’s first ever drone light show.
We’re delighted to grow our relationship with Daraz, South Asia’s premier online shopping marketplace operating in multiple countries and now a subsidiary of one of the biggest multinational technology company, Alibaba Group.
Eventistry was appointed with the task of supporting the ambitions of Daraz in driving awareness of their new logo unveiling to Sri Lanka.
Based on the project brief, Eventistry developed a dynamic event strategy for the unveiling of the new Daraz logo with a first of its kind in Sri Lanka drone light show culminating in a beautiful display of fireworks. The show took place at the Galle Face Northern Side on the 22nd and 23rd of January with the drones taking off from Port City of Colombo. We undertook overall coordination, government & security approvals, branding, logistics, handling of VIP guests and food & beverage requirements.
The 8-minute drone light show attracted over 60,000+ spectators at the Galle Face Green with multiple media outlets covering the show and an astounding PR and social media value for Daraz.
Eventistry couldn’t have been more delighted to start off the year 2022 with a roaring success and an event of this nature. Eventistry and Allergan Gulf partner to deliver their Annual Sales Conference 2020 – Leading The Way in Sri Lanka
Allergan is a global, technology-driven multi-specialty health care and pharmaceutical company pursuing therapeutic advances to help patients live life to their fullest potential. Eventistry was appointed by Allergan to conceptualize and manage their Annual Gulf Sales Conference – Leading the Way 2020. This included a 360 theme which ran through the entirety of the conference, team building activities, logistical requirements, themed dinners, and entertainment in their chosen host country of Sri Lanka.
Eventistry focused on conceptualizing a theme driven through an integrated event campaign; from overall design elements for the conference, teams’ invites, event theme & decoration, conference branding elements, event schedule and respective invites. Combining the power of creativity and storytelling, Eventistry ensured that the experience had by ever conference goer, from operations to productions and logistics was personalized whilst being authentic to Sri Lanka. Thus, allowing Allergan to have a productive and successful conference which let them keep on LIVING BOLDLY.
The conference lasted for four days and hosted over 100 of their top-performing sales team who came from multiple countries. The individuals left their experience in Sri Lanka and as a team on a positive note, “…we are now leaving Sri Lanka re-energized, motivated to make a difference in 2020 and I’m so happy we chose this destination and I look forward to coming back to Sri Lanka once again” said Djamshid Ghavami, General Manager, Allergan Gulf.
First of its kind, It’s Me Sri Lanka was a virtual talent competition that took place during the initial lockdown in March of 2020.
Conceptualised by Eventistry and 87, we created this event to give Sri Lankans a platform to showcase their talents straight from their own homes and win cool prizes. The mechanics of the event were simple; record your talent, upload to the website we created and share it with the world. The public voted on their favourite videos and the most voted on videos were declared the winners.
Combining the power of creativity with paid, owned and earned media, the digital strategy resulted in a campaign that provided stellar performances during a time where Sri Lankans were inundated with negative news regarding a global pandemic and the country shut down. Within the campaign, 87 designed an intuitive website with a multitude of engaging features keeping both contestants and viewers on the site for endless hours of entertainment.
With our entire campaign run online, 87’s expertise in terms of both organic and paid media placements resulted in over 200 contestants, 2.5+ million views and 68,000 votes which resulted in the top 3 winners. Eventistry launched Sri Lanka’s first mixed development project, the Colombo City Centre with a full integrated on ground and digital strategy.
Eventistry was appointed by the management of the Colombo City Centre to conceptualise, produce and deliver the launch of the mall with the brief of driving awareness and hype around the launch and achieve footfall of 30,000/per day during the launch week.
Eventistry developed a launch campaign which comprised of dynamic advertising strategy targeted to all audiences and digital content that created anticipation, excitement and an audience craving for the first look of the mall. The launch event itself combined the power of creativity and storytelling through multi-level marketing and publicity stunts from an over the top launch event, giant monopoly boards to win prizes and shop unveiling for the eager eyes that had come to witness the spectacle.
The integrated campaign from advertising, digital and on ground activities proved to be a huge success. Engaging with different audiences, Eventistry achieved and then exceeded the footfall numbers hitting approximately 100,000 a day during the launch week and over 3.5 million eyeballs through digital media.
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