Supported leading e-commerce brand Daraz, a member of the Alibaba Group to unveil their new brand logo with Sri Lanka’s first ever drone light show.
The Brief
We’re delighted to grow our relationship with Daraz, South Asia’s premier online shopping marketplace operating in multiple countries and now a subsidiary of one of the biggest multinational technology company, Alibaba Group.
Eventistry was appointed with the task of supporting the ambitions of Daraz in driving awareness of their new logo unveiling to Sri Lanka.
The Approach
Based on the project brief, Eventistry developed a dynamic event strategy for the unveiling of the new Daraz logo with a first of its kind in Sri Lanka drone light show culminating in a beautiful display of fireworks. The show took place at the Galle Face Northern Side on the 22nd and 23rd of January with the drones taking off from Port City of Colombo. We undertook overall coordination, government & security approvals, branding, logistics, handling of VIP guests and food & beverage requirements.
The Outcome
The 8-minute drone light show attracted over 60,000+ spectators at the Galle Face Green with multiple media outlets covering the show and an astounding PR and social media value for Daraz.
Eventistry couldn’t have been more delighted to start off the year 2022 with a roaring success and an event of this nature. Eventistry and Allergan Gulf partner to deliver their Annual Sales Conference 2020 – Leading The Way in Sri Lanka
The Brief
Allergan is a global, technology-driven multi-specialty health care and pharmaceutical company pursuing therapeutic advances to help patients live life to their fullest potential. Eventistry was appointed by Allergan to conceptualize and manage their Annual Gulf Sales Conference – Leading the Way 2020. This included a 360 theme which ran through the entirety of the conference, team building activities, logistical requirements, themed dinners, and entertainment in their chosen host country of Sri Lanka.
The Approach
Eventistry focused on conceptualizing a theme driven through an integrated event campaign; from overall design elements for the conference, teams’ invites, event theme & decoration, conference branding elements, event schedule and respective invites. Combining the power of creativity and storytelling, Eventistry ensured that the experience had by ever conference goer, from operations to productions and logistics was personalized whilst being authentic to Sri Lanka. Thus, allowing Allergan to have a productive and successful conference which let them keep on LIVING BOLDLY.
The Outcome
The conference lasted for four days and hosted over 100 of their top-performing sales team who came from multiple countries. The individuals left their experience in Sri Lanka and as a team on a positive note, “…we are now leaving Sri Lanka re-energized, motivated to make a difference in 2020 and I’m so happy we chose this destination and I look forward to coming back to Sri Lanka once again” said Djamshid Ghavami, General Manager, Allergan Gulf.
First of its kind, It’s Me Sri Lanka was a virtual talent competition that took place during the initial lockdown in March of 2020.
Conceptualised by Eventistry and 87, we created this event to give Sri Lankans a platform to showcase their talents straight from their own homes and win cool prizes. The mechanics of the event were simple; record your talent, upload to the website we created and share it with the world. The public voted on their favourite videos and the most voted on videos were declared the winners.
Combining the power of creativity with paid, owned and earned media, the digital strategy resulted in a campaign that provided stellar performances during a time where Sri Lankans were inundated with negative news regarding a global pandemic and the country shut down. Within the campaign, 87 designed an intuitive website with a multitude of engaging features keeping both contestants and viewers on the site for endless hours of entertainment.
With our entire campaign run online, 87’s expertise in terms of both organic and paid media placements resulted in over 200 contestants, 2.5+ million views and 68,000 votes which resulted in the top 3 winners. Eventistry launched Sri Lanka’s first mixed development project, the Colombo City Centre with a full integrated on ground and digital strategy.
The Brief
Eventistry was appointed by the management of the Colombo City Centre to conceptualise, produce and deliver the launch of the mall with the brief of driving awareness and hype around the launch and achieve footfall of 30,000/per day during the launch week.
The Approach
Eventistry developed a launch campaign which comprised of dynamic advertising strategy targeted to all audiences and digital content that created anticipation, excitement and an audience craving for the first look of the mall. The launch event itself combined the power of creativity and storytelling through multi-level marketing and publicity stunts from an over the top launch event, giant monopoly boards to win prizes and shop unveiling for the eager eyes that had come to witness the spectacle.
The Outcome
The integrated campaign from advertising, digital and on ground activities proved to be a huge success. Engaging with different audiences, Eventistry achieved and then exceeded the footfall numbers hitting approximately 100,000 a day during the launch week and over 3.5 million eyeballs through digital media.
WHO WE DO IT FOR
We're proud to work with the world's boldest and most inspiring brands.
Corporate Events
Trade Shows
Conferences
Hybrid events
Festival Management
DAVID SAMMEL
He has coached three Olympians, Barry Cowan (Sydney 2000) with Liam Broady and Marcus Daniell involved in Tokyo 2021 where Marcus made history with Mike Venus, winning bronze, New Zealand’s first ever tennis medal.
Apart from success in tennis on the ATP/WTA tours, he coaches mindset to private clients including international cricketers, a pro golfer who recently won her first European Tour title, several college athletes and is a consultant who has worked with the likes of Chelsea and Fulham Football Clubs. He has a best selling book Locker Room Power and a successful online program called Mindset College. A graduate of the Berkeley Executive Coaches Institute (BECI) as well as earning a European Mentoring (EMCC) diploma. He illustrates that whilst his coaching is based firmly in applied psychology, sound theory sits behind his knowledge.
ANKUSH ROY
The romanticism in Ankush is primarily sparked by anything to do with sports. Far from being a dreamy kind of impulse, it is a burning desire to get sports events underway with maximum efficiency, providing athletes a setting to perform without limitations and for fans, an event worth their while.
For over 15 years, Ankush has been at the forefront of India’s sporting setup, engaging with world-class franchises such as the Indian Premier League, Indian Super League, Star Sports Premier Badminton League and Star Sports Pro Kabaddi League as a proven specialist in Tournament Direction and Event Operations Management. More recently, he was also involved in the Lanka Premier League as Head of Operations and Marketing.
Ankush joins the ranks at Eventistry Sports in bringing his ‘A-Game’ to Sri Lankan sports arenas. Based on his extensive track record, the local industry is undoubtedly going to benefit from a much needed international-level approach to sports marketing. Ankush himself is excited at the prospect of working with the massive potential Sri Lanka has in becoming a sports tourism destination. Through his collaboration with Eventistry Sports, Ankush believes a new paradigm for sports and branded events is inevitable and that ground zero when it all happens, will be right here in paradise isle.
ISHARA GOONERATNE
Ishara is in his element when the need of the hour is content for channels or channels to drive content. This ability of being able to manage superhuman volumes of communication streams makes him a critical asset in Eventistry Sports’ evolved angle for modern sports marketing, where the effective use of tech will determine the achievement of set objectives.
Not much for engaging in physical sports, Ishara is an extreme e-sports fan showing deadly competence on Call of Duty. He does however, love cricket and derives a sense of pride from the Sri Lankan team’s exploits on the field, focusing on it as an effective touchpoint for driving audience engagement on social media.
Since joining Eventistry Sports, Ishara has steadily gained an understanding on the dynamics of sporting events and their marketing aspect. To date, he has many projects under his belt, for which he has exclusively managed the marketing and digital media execution, as well as more specific deliverables such as setting up of media services, live-streaming events and real-time content generation.
As is to be expected, Ishara’s vision for sports marketing involves the integration of tech and using its capabilities of connectivity and engaging content delivery to create unforgettable experiences for fans both on and off-ground, while simultaneously enhancing the reach brands have with their audiences.
KARIN WIJERATNE
Rebellious in attitude and proven exceptionally capable through a string of global brand communication experiences, Karin brings her innate understanding of the interplay between sports and sporting fans to create campaigns of heightened appeal.
Her grounding in sports comes from early childhood itself, when she took on the demanding yet exhilarating training regimes of ballet, before subsequently also engaging in competitive swimming and tennis at a later age. As a fan, a variety of sports capture her passionate interest; from F1 (favourite team being Red Bull), ice skating and gymnastics (for their display of strength and artistry) and Baseball (Dodgers FTW!). Lately though, through her time in Eventistry Sports, Karin has also become a devout follower of Rugby and Cricket.
Being so athletically inclined, Karin knows exactly what kind of setting makes for a great sporting event, one that delivers on fan expectations while inspiring athletes and teams to perform at their best. A visceral and innovative thinker, she sees opportunities for their holistic value and gets about constructing platforms that allow sporting talents to shine. As a result, every event becomes a value-driven engagement where brands and fans have much to gain from.
Karin believes from her core that the world of sports has much untapped potential and that Eventistry Sports would be there at the forefront to take on the challenge of expanding the boundaries sports, enabling both athletes and brands to grow within its sphere.
IFHAM ARIFF
A firebrand by nature, Ifham has always been ahead of the curve with his outlook for sports in Sri Lanka, so much so that in founding Eventistry Sports, he was also establishing the country’s first and only dedicated sports marketing agency.
The realm of sports and what it represents has been captivating, driving and inspiring Ifham throughout his life, across many milestones. As a school-going athlete, he was constantly engaged in playing multiple sports with basketball, rugby and cricket taking centre-focus. And, when he wasn’t playing, he would be following cricket, football and of course, F1 racing with frenzied interest, passionate fandoms that if at all, have intensified with time.
As far as professional experience goes, Ifham has built himself a solid repertoire starting with his extensive accomplishments at Red Bull (including setting up Red Bull’s global cricket asset – Red Bull Campus Cricket), to promoting sporting events in collaboration with Sri Lanka Tourism and now, providing leadership to every single project Eventistry Sports takes on. With the continued success of his companies Eventistry and The Quest Ltd., Ifham displays a good head for business, always ensuring that the numbers are met in delivering optimal outcomes for collaborating brands and sporting teams. Competitiveness, survival and strategic victories, closely held values all drawn from sporting discipline, make Ifham a true catalyst for the evolution of the sports medium in Sri Lanka.
Ifham’s vision for sports marketing is ambitious. He believes it to be the driver for raising the country’s sports industry to a professional level that is on par with global standards, where athletes can have sustained careers both on and off-field. Achieving this however, require brands and corporates to also believe in the potential of sports as a compelling platform for driving awareness and connecting on an emotional scale with audiences. With attended events making a comeback and sporting interests diversifying, the scope is finally opening up to take sports marketing several notches higher. In short, Ifham’s mission has now kicked into high gear.
