Daraz Electro Island
Expert planning and seamless execution result in an incredible festival experience for all stakeholders at the Daraz Electro Island Music Festival which featured 5 top international artists including NERVO and Martin Jensen and 5 top local artists.
Eventistry partnered with Daraz to conceptualise, market and produce the biggest music festival in Sri Lanka – the Daraz Electro Island. With the festival’s theme of providing “Unparalleled Energy”, a 360 marketing approach was the focus of our campaign. Our team delivered a strong content and engagement strategy to grow awareness, drive ticket sales and engagement with a goal to deliver a music festival which matched the standards of international music festivals. Each aspect of the festival was planned down to the last detail from:
- End to end marketing
- Conceptualisation of the festival
- Branding & Production
- Influencer Marketing
- Event Management and On-Site Coodination
- Government and Security Approvals
By leveraging on our thorough planning and utilizing the logistical support and resources of Eventistry along with key strategic partnerships which allowed for reduced client investment, we were able to provide the Daraz Electro Island personalized experiences for the 3000 plus festival goers. Complete with lighting rigs and LED screens with VJ artists flown in from India, which created an immersive experience along with cutting edge sounds, CO2 machines and multiple bars for ease of access the festival ran from dusk till dawn.