Fems Wall Of Unstoppable Voices
Bring the brand campaign "Be unstoppable" to life, using a tech/digital solution.
Fems has been a torchbearer for empowering women in Sri Lanka with their sanitary napkin line. Their brand campaign, "Be unstoppable", resonates with the daily struggles and triumphs of women, encouraging them to break barriers. The challenge was to translate this powerful message into a tangible, engaging experience. After understanding the essence of Fems' brand, Eventistry came up with the idea of creating a digital "Wall of Unstoppable Voices". This wall would allow people from all walks of life to contribute motivational and empowering messages, reflecting the unbreakable spirit of women.
The Solution - "Wall of Unstoppable Voices"
The implementation of the project was divided into three main phases:
Developing a Mobile Platform: A user-friendly mobile platform was created to enable individuals to easily submit their empowering messages and comments.
Creating a Digital Wall: Eventistry designed and installed a digital LED wall to showcase the collected comments in real-time, making it a living testament to the unstoppable voices of people.
Integration with herfoundation.lk: The digital wall was also integrated with Fems' existing website, herfoundation.lk, allowing for a seamless experience and further reach of the campaign.
Eventistry worked closely with Fems to make sure that the digital wall resonated with the brand's values and campaign message. Strict quality checks were performed, and the technology was tested to ensure flawless performance. The wall was launched at a series of women-led events around Colombo.
In only a few days, the "Wall of Unstoppable Voices" became a symbol of empowerment, receiving over 100+ motivational messages. The project not only brought Fems' campaign to life but also created a community of voices that supported and uplifted each other.
The success of the "Wall of Unstoppable Voices" stands as a testament to Eventistry's innovative approach and Fems' commitment to their brand values. The project turned a digital idea into a physical embodiment of empowerment, creating an ongoing dialogue that continues to inspire people to be unstoppable. The collaboration between Fems and Eventistry marks a significant milestone in using technology to amplify a brand's message and engage with a community on a deeper, more meaningful level.