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Crafting the Daraz South Asia E-Commerce Summit 2023








Daraz South-Asia E-Commerce Summit 2023 wasn’t just another corporate gathering. It was envisioned as a lively confluence of innovation, technology, and the fervor of the digital world. Over two captivating days, the event spotlighted the High-Level Tech and Innovation Forum, and Women in E-Commerce. Beyond the knowledge imparted, the Summit aimed to be an arena for inspiration, networking, and pioneering visions.


Every event presents its own unique set of challenges. While the Shangri-La Colombo’s low ceiling limited our ability to diversify visuals vertically, we confronted this limitation head-on. It pushed our creativity, leading us to a solution that didn’t just make do, but stood out: a 270-degree surround LED screen.


Collaborating with Daraz has always been an invigorating experience that marries methodical planning with the thrill of innovative ideation. Our journey began with a comprehensive concept documentation, which painted a vivid picture of our vision - from elegant invite designs to tech-forward registration methods. Drawing from the insights of previous collaborations, learnings from global tech summits, and a dash of adventurous flair, we meticulously crafted every facet of the event. Each design choice, be it the engagement activities or the grandeur of the stage setup, was steered by an unwavering focus on the audience's experience. As we moved through the phases, transitioning from initial designs to production and eventually to the final setup, our commitment ensured that the summit remained a true reflection of its conceptual brilliance.


True engagement transcends mere participation; it's about crafting indelible memories. At the Daraz South-Asia E-Commerce Summit 2023, we took this philosophy to heart. While activities like the Wall of Inspiration and the Ping Pong Thought wall stood out as experiences rather than mere attractions, our breakout rooms added another dimension to the engagement matrix. These rooms were not just spaces, but thoughtfully designed environments, each resonating with a unique theme aligned to the keynote speakers' discussions and topics. This thematic design ensured that the atmosphere complemented the content, making every session an immersive experience. Additionally, to enhance interactivity and bridge the gap between the speakers and attendees, Eventistry rolled out a bespoke app, reminiscent of platforms like Kahoot and Slido. This intuitive platform allowed summit-goers to actively engage by posing questions directly to the speakers, ensuring that the dialogue was dynamic, inclusive, and enriching. The collective outcome? A summit characterized by palpable enthusiasm and overwhelming interaction, marking it as an undeniable highlight of the year.


At the heart of our technical achievements for the Daraz Summit 2023 was the captivating 270-degree LED screen. Expertly integrated, this feature set the stage, becoming a testament to our technical prowess and transforming the event into a fully immersive experience for the audience. Embracing the evolving nature of events, we also facilitated virtual guest appearances through platforms like Zoom, ensuring a smooth and connected experience that bridged physical and virtual spaces. This seamless blend of tech and logistics underscored Eventistry's commitment to delivering cutting-edge solutions, no matter the challenge.


The Daraz South-Asia E-Commerce Summit 2023 wasn't just an event; it was a testament to what's possible when creativity meets purpose. With Eventistry at the helm, challenges were turned into opportunities, creating a summit that will be remembered for years to come. Until next time, 2024!

He has coached three Olympians, Barry Cowan (Sydney 2000) with Liam Broady and Marcus Daniell involved in Tokyo 2021 where Marcus made history with Mike Venus, winning bronze, New Zealand’s first ever tennis medal. Apart from success in tennis on the ATP/WTA tours, he coaches mindset to private clients including international cricketers, a pro golfer who recently won her first European Tour title, several college athletes and is a consultant who has worked with the likes of Chelsea and Fulham Football Clubs. He has a best selling book Locker Room Power and a successful online program called Mindset College. A graduate of the Berkeley Executive Coaches Institute (BECI) as well as earning a European Mentoring (EMCC) diploma. He illustrates that whilst his coaching is based firmly in applied psychology, sound theory sits behind his knowledge.
The romanticism in Ankush is primarily sparked by anything to do with sports. Far from being a dreamy kind of impulse, it is a burning desire to get sports events underway with maximum efficiency, providing athletes a setting to perform without limitations and for fans, an event worth their while. For over 15 years, Ankush has been at the forefront of India’s sporting setup, engaging with world-class franchises such as the Indian Premier League, Indian Super League, Star Sports Premier Badminton League and Star Sports Pro Kabaddi League as a proven specialist in Tournament Direction and Event Operations Management. More recently, he was also involved in the Lanka Premier League as Head of Operations and Marketing. Ankush joins the ranks at Eventistry Sports in bringing his ‘A-Game’ to Sri Lankan sports arenas. Based on his extensive track record, the local industry is undoubtedly going to benefit from a much needed international-level approach to sports marketing. Ankush himself is excited at the prospect of working with the massive potential Sri Lanka has in becoming a sports tourism destination. Through his collaboration with Eventistry Sports, Ankush believes a new paradigm for sports and branded events is inevitable and that ground zero when it all happens, will be right here in paradise isle.
Ishara is in his element when the need of the hour is content for channels or channels to drive content. This ability of being able to manage superhuman volumes of communication streams makes him a critical asset in Eventistry Sports’ evolved angle for modern sports marketing, where the effective use of tech will determine the achievement of set objectives. Not much for engaging in physical sports, Ishara is an extreme e-sports fan showing deadly competence on Call of Duty. He does however, love cricket and derives a sense of pride from the Sri Lankan team’s exploits on the field, focusing on it as an effective touchpoint for driving audience engagement on social media. Since joining Eventistry Sports, Ishara has steadily gained an understanding on the dynamics of sporting events and their marketing aspect. To date, he has many projects under his belt, for which he has exclusively managed the marketing and digital media execution, as well as more specific deliverables such as setting up of media services, live-streaming events and real-time content generation. As is to be expected, Ishara’s vision for sports marketing involves the integration of tech and using its capabilities of connectivity and engaging content delivery to create unforgettable experiences for fans both on and off-ground, while simultaneously enhancing the reach brands have with their audiences.
Rebellious in attitude and proven exceptionally capable through a string of global brand communication experiences, Karin brings her innate understanding of the interplay between sports and sporting fans to create campaigns of heightened appeal. Her grounding in sports comes from early childhood itself, when she took on the demanding yet exhilarating training regimes of ballet, before subsequently also engaging in competitive swimming and tennis at a later age. As a fan, a variety of sports capture her passionate interest; from F1 (favourite team being Red Bull), ice skating and gymnastics (for their display of strength and artistry) and Baseball (Dodgers FTW!). Lately though, through her time in Eventistry Sports, Karin has also become a devout follower of Rugby and Cricket. Being so athletically inclined, Karin knows exactly what kind of setting makes for a great sporting event, one that delivers on fan expectations while inspiring athletes and teams to perform at their best. A visceral and innovative thinker, she sees opportunities for their holistic value and gets about constructing platforms that allow sporting talents to shine. As a result, every event becomes a value-driven engagement where brands and fans have much to gain from. Karin believes from her core that the world of sports has much untapped potential and that Eventistry Sports would be there at the forefront to take on the challenge of expanding the boundaries sports, enabling both athletes and brands to grow within its sphere.
A firebrand by nature, Ifham has always been ahead of the curve with his outlook for sports in Sri Lanka, so much so that in founding Eventistry Sports, he was also establishing the country’s first and only dedicated sports marketing agency. The realm of sports and what it represents has been captivating, driving and inspiring Ifham throughout his life, across many milestones. As a school-going athlete, he was constantly engaged in playing multiple sports with basketball, rugby and cricket taking centre-focus. And, when he wasn’t playing, he would be following cricket, football and of course, F1 racing with frenzied interest, passionate fandoms that if at all, have intensified with time. As far as professional experience goes, Ifham has built himself a solid repertoire starting with his extensive accomplishments at Red Bull (including setting up Red Bull’s global cricket asset – Red Bull Campus Cricket), to promoting sporting events in collaboration with Sri Lanka Tourism and now, providing leadership to every single project Eventistry Sports takes on. With the continued success of his companies Eventistry and The Quest Ltd., Ifham displays a good head for business, always ensuring that the numbers are met in delivering optimal outcomes for collaborating brands and sporting teams. Competitiveness, survival and strategic victories, closely held values all drawn from sporting discipline, make Ifham a true catalyst for the evolution of the sports medium in Sri Lanka. Ifham’s vision for sports marketing is ambitious. He believes it to be the driver for raising the country’s sports industry to a professional level that is on par with global standards, where athletes can have sustained careers both on and off-field. Achieving this however, require brands and corporates to also believe in the potential of sports as a compelling platform for driving awareness and connecting on an emotional scale with audiences. With attended events making a comeback and sporting interests diversifying, the scope is finally opening up to take sports marketing several notches higher. In short, Ifham’s mission has now kicked into high gear.