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Transforming Taste: How Eventistry Boosted Fancy Foods' E-Commerce Success In The Maldives

Date

2024

Client

Fancy Foods

Category

Digital

CHALLENGE:

Fancy Foods, a leading food supplier in the Maldives, sought to expand its digital footprint and enhance customer engagement through a new e-commerce platform. The company faced several challenges, including the need to increase sales, improve customer reach, and streamline the online shopping experience. Additionally, Fancy Foods needed a more effective way to manage product availability, drive targeted marketing efforts, and ensure seamless mobile responsiveness to cater to the growing number of mobile users in the region. Given the unique market dynamics of the Maldives, including the popularity of platforms like Viber, Fancy Foods required a comprehensive digital strategy that would address these challenges while aligning with local consumer behavior.

SOLUTION:

Eventistry took over the Fancy Foods digital portfolio a year ago, and since then, we have worked to transform their online presence. Our approach was multi-faceted, focusing on building a robust e-commerce website and managing their social media channels effectively.

  1. E-Commerce Website Development:
    • We designed and developed a user-friendly and visually appealing e-commerce website that not only reflected the brand’s identity but also catered to the specific needs of Fancy Foods’ customers.
    • The website was equipped with advanced filtration and search functionalities, making it easier for customers to find the products they need quickly. This improved product selection and availability.
    • To enhance customer convenience, we implemented a 1-click checkout process, reducing friction during the purchasing process and increasing the likelihood of completing sales.
    • The website was also designed to be fully mobile-responsive, ensuring a seamless shopping experience across all devices, which is crucial in a market where mobile usage is predominant.
  1. Data-Driven Marketing:
    • We integrated analytics tools into the website to track user behavior, allowing us to create dynamic, personalized newsletters and targeted promotions based on customer preferences and purchasing history. This data-driven approach enabled more effective marketing and customer retention strategies.
    • Regular email updates were sent to keep customers informed about new products, special offers, and seasonal promotions, helping to increase sales and customer engagement.

  2. Social Media Management:
    • Beyond the website, we took charge of Fancy Foods’ social media presence on Instagram and Facebook with continuous activity on Viber.. Recognizing Viber’s significance in the Maldives as a key marketplace, we tailored content specifically for this platform to maximize reach and engagement.
    • Our social media strategy focused on showcasing product offerings, engaging with customers, and driving traffic to the new e-commerce site. Regular posts, promotions, and interactive content were designed to keep the audience engaged and informed.
    • Over the past year, our efforts led to significant growth on both Instagram and Facebook. Instagram followers increased by 26.41%, with the engagement rate skyrocketing from 0.11% to an impressive 8.84%. On Facebook, followers grew by 10.53%, while the engagement rate jumped from 0.0088% to 12.24%. These metrics highlight the effectiveness of our social media strategy in building a more engaged and growing online community for Fancy Foods.

RESULTS:

The launch of the new e-commerce website and the strategic digital marketing efforts have delivered significant results for Fancy Foods. Online sales have notably increased, thanks to the improved user experience and streamlined purchasing process. Our data-driven marketing campaigns has successfully expanded customer reach and engagement, resonating well with the target audience.

On social media, our targeted efforts led to substantial growth and heightened engagement, further boosting brand visibility and connecting with a broader audience in the Maldives. Overall, these initiatives have strengthened Fancy Foods’ position as a leader in the online food retail space, driving sustained growth and customer satisfaction.

If you’re looking to elevate your brand’s digital presence and drive e-commerce success, reach out to us at info@eventistry.agency.

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DAVID SAMMEL
He has coached three Olympians, Barry Cowan (Sydney 2000) with Liam Broady and Marcus Daniell involved in Tokyo 2021 where Marcus made history with Mike Venus, winning bronze, New Zealand’s first ever tennis medal. Apart from success in tennis on the ATP/WTA tours, he coaches mindset to private clients including international cricketers, a pro golfer who recently won her first European Tour title, several college athletes and is a consultant who has worked with the likes of Chelsea and Fulham Football Clubs. He has a best selling book Locker Room Power and a successful online program called Mindset College. A graduate of the Berkeley Executive Coaches Institute (BECI) as well as earning a European Mentoring (EMCC) diploma. He illustrates that whilst his coaching is based firmly in applied psychology, sound theory sits behind his knowledge.
ANKUSH ROY
The romanticism in Ankush is primarily sparked by anything to do with sports. Far from being a dreamy kind of impulse, it is a burning desire to get sports events underway with maximum efficiency, providing athletes a setting to perform without limitations and for fans, an event worth their while. For over 15 years, Ankush has been at the forefront of India’s sporting setup, engaging with world-class franchises such as the Indian Premier League, Indian Super League, Star Sports Premier Badminton League and Star Sports Pro Kabaddi League as a proven specialist in Tournament Direction and Event Operations Management. More recently, he was also involved in the Lanka Premier League as Head of Operations and Marketing. Ankush joins the ranks at Eventistry Sports in bringing his ‘A-Game’ to Sri Lankan sports arenas. Based on his extensive track record, the local industry is undoubtedly going to benefit from a much needed international-level approach to sports marketing. Ankush himself is excited at the prospect of working with the massive potential Sri Lanka has in becoming a sports tourism destination. Through his collaboration with Eventistry Sports, Ankush believes a new paradigm for sports and branded events is inevitable and that ground zero when it all happens, will be right here in paradise isle.
ISHARA GOONERATNE
Ishara is in his element when the need of the hour is content for channels or channels to drive content. This ability of being able to manage superhuman volumes of communication streams makes him a critical asset in Eventistry Sports’ evolved angle for modern sports marketing, where the effective use of tech will determine the achievement of set objectives. Not much for engaging in physical sports, Ishara is an extreme e-sports fan showing deadly competence on Call of Duty. He does however, love cricket and derives a sense of pride from the Sri Lankan team’s exploits on the field, focusing on it as an effective touchpoint for driving audience engagement on social media. Since joining Eventistry Sports, Ishara has steadily gained an understanding on the dynamics of sporting events and their marketing aspect. To date, he has many projects under his belt, for which he has exclusively managed the marketing and digital media execution, as well as more specific deliverables such as setting up of media services, live-streaming events and real-time content generation. As is to be expected, Ishara’s vision for sports marketing involves the integration of tech and using its capabilities of connectivity and engaging content delivery to create unforgettable experiences for fans both on and off-ground, while simultaneously enhancing the reach brands have with their audiences.
KARIN WIJERATNE
Rebellious in attitude and proven exceptionally capable through a string of global brand communication experiences, Karin brings her innate understanding of the interplay between sports and sporting fans to create campaigns of heightened appeal. Her grounding in sports comes from early childhood itself, when she took on the demanding yet exhilarating training regimes of ballet, before subsequently also engaging in competitive swimming and tennis at a later age. As a fan, a variety of sports capture her passionate interest; from F1 (favourite team being Red Bull), ice skating and gymnastics (for their display of strength and artistry) and Baseball (Dodgers FTW!). Lately though, through her time in Eventistry Sports, Karin has also become a devout follower of Rugby and Cricket. Being so athletically inclined, Karin knows exactly what kind of setting makes for a great sporting event, one that delivers on fan expectations while inspiring athletes and teams to perform at their best. A visceral and innovative thinker, she sees opportunities for their holistic value and gets about constructing platforms that allow sporting talents to shine. As a result, every event becomes a value-driven engagement where brands and fans have much to gain from. Karin believes from her core that the world of sports has much untapped potential and that Eventistry Sports would be there at the forefront to take on the challenge of expanding the boundaries sports, enabling both athletes and brands to grow within its sphere.
IFHAM ARIFF
A firebrand by nature, Ifham has always been ahead of the curve with his outlook for sports in Sri Lanka, so much so that in founding Eventistry Sports, he was also establishing the country’s first and only dedicated sports marketing agency. The realm of sports and what it represents has been captivating, driving and inspiring Ifham throughout his life, across many milestones. As a school-going athlete, he was constantly engaged in playing multiple sports with basketball, rugby and cricket taking centre-focus. And, when he wasn’t playing, he would be following cricket, football and of course, F1 racing with frenzied interest, passionate fandoms that if at all, have intensified with time. As far as professional experience goes, Ifham has built himself a solid repertoire starting with his extensive accomplishments at Red Bull (including setting up Red Bull’s global cricket asset – Red Bull Campus Cricket), to promoting sporting events in collaboration with Sri Lanka Tourism and now, providing leadership to every single project Eventistry Sports takes on. With the continued success of his companies Eventistry and The Quest Ltd., Ifham displays a good head for business, always ensuring that the numbers are met in delivering optimal outcomes for collaborating brands and sporting teams. Competitiveness, survival and strategic victories, closely held values all drawn from sporting discipline, make Ifham a true catalyst for the evolution of the sports medium in Sri Lanka. Ifham’s vision for sports marketing is ambitious. He believes it to be the driver for raising the country’s sports industry to a professional level that is on par with global standards, where athletes can have sustained careers both on and off-field. Achieving this however, require brands and corporates to also believe in the potential of sports as a compelling platform for driving awareness and connecting on an emotional scale with audiences. With attended events making a comeback and sporting interests diversifying, the scope is finally opening up to take sports marketing several notches higher. In short, Ifham’s mission has now kicked into high gear.